Saturday, October 20, 2007

Grand Kerala Shopping Festival in December

Shopping fever will grip Kerala this Christmas and yearend – thanks to the Grand Kerala Shopping Festival under the aegis of Government of Kerala, aimed at promotion of trading activity and to cash in on the festival mood.

The Shopping Festival will be on from December 1, 2007 till January 15, 2008. The shopping festival coincides with the biggest tourism season of the state is expected to attract people from India and abroad.

Government has announced prizes worth Rs.10 Crores (Rs. 100m ~US$ 2.5 m), in the form of luxury cars, consumer durables, holiday packages, etc. There will be special entertainment and sales events in all 14 districts of the state.

Any purchase of Rs.1000 will entitle the customer for a free scratch-card and a lucky draw card, which could win you instant prizes. It can also entitle you to win the mega prizes.

Retail stores, consumer durables showrooms, lifestyle stores, jewelry stores, hotels, resorts, restaurants, spas, Ayurvedic resorts and treatment centers, participate in Grand Kerala Shopping Festival.

Any merchant establishment in the state can register their business for the festival to get advertisement and technical support. Merchants can register their business under three categories and registration fee is Rs.20,000, Rs.10,000 and Rs.5000. On registering, the business gets scratch-cum-lucky-draw cards. Additional cards can be bought at a rate of Rs 15, with minimum purchase of 50 cards or in multiples of 50. Merchants also have special prize schemes, independent of the consumer prize schemes.

It is not immediately known if there are any tax benefits for purchases during this Shopping Festival period.

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